Data Protection Declaration

PRIVACY POLICY

General information

We process the personal data of users in accordance with the provisions of the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 (DPA 2018), and the Privacy and Electronic Communications Regulations (PECR). Processing is carried out to provide a functional website, to fulfill contractual or pre-contractual obligations, based on legitimate interests, or—where required—on the basis of consent.

Your rights under the UK GDPR

You have the right to access the processing of your personal data and to rectify incorrect data. Furthermore, if the legal requirements are met, you have the right to erasure, restriction of processing, and data portability. If processing is based on your consent, you can withdraw it at any time with effect for the future. You also have the right to object to the processing of your personal data at any time for reasons arising from your specific situation. In addition, you have the right to lodge a complaint with the competent supervisory authority. In the UK, this is the Information Commissioner’s Office (ICO). To exercise your rights, you can contact us at any time via the contact address provided in the legal notice or via our data protection contact: [email protected].

Server log files
When accessing our website, the hosting provider automatically collects and stores information in server log files:

• Browser type and version
• Operating system
• Referrer URL
• IP address
• Date and time of access

Purpose: ensuring technical operation, stability and security
Legal basis: Art. 6(1)(f) UK GDPR
Retention period: max. 14 days

TECHNICALLY NECESSARY SERVICES

Cookies and consent management
This website uses cookies. Consent management is handled by Real Cookie Banner by devowl.io GmbH, Tannet 12, 94539 Grafling, Germany.

Processed data:
• Consent status
• Technical browser information

Purpose: compliance with documentation obligations under UK GDPR and PECR
Legal basis: Art. 6(1)(c) UK GDPR (Legal Obligation)
Retention period: until deletion in the browser
Details on the functionality of Real Cookie Banner can be found here.

Cloudflare, Inc. (Content Delivery Network, JavaScript CDN and security services)
Provider: Cloudflare, Inc., 101 Townsend St., San Francisco, CA 94107, USA
Processed data:
• IP address
• Technical header information
• Access data for static resources (e.g. JavaScript, CSS)
• Security-related metadata

Purpose: secure and performant provision of the website, delivery of static content via a global CDN and protection against attacks and misuse

Legal basis: Art. 6(1)(f) UK GDPR (Legitimate Interest)
Third-country transfer: USA
Transfer mechanism: UK Addendum to the EU Standard Contractual Clauses and the UK Extension to the EU-US Data Privacy Framework (UK-US Data Bridge)
Retention period: in accordance with Cloudflare’s contractual policies on log and security data processing

Cloudflare, Inc. (Turnstile bot and abuse protection)
Provider: Cloudflare, Inc., 101 Townsend St., San Francisco, CA 94107, USA
Processed data:
• IP address
• Browser and device information
• Interaction and risk signals
• Technical header information

Purpose: protection of forms and website functions against automated access, bots and abuse and ensuring technical availability

Legal basis: Art. 6(1)(f) UK GDPR

Third-country transfer: USA
Transfer mechanism: UK Addendum to the EU Standard Contractual Clauses and the UK Extension to the EU-US Data Privacy Framework (UK-US Data Bridge)

Country selection (Elementor popup)
We use a technically necessary Elementor popup to control country selection. The selected option is stored locally in the user’s browser (local storage) to prevent repeated display and to provide the correct regional version of the website.

No directly identifiable personal data is processed. Storage takes place exclusively on the user’s device, e.g. under “elementor-popup-session-*”.

Legal basis: Art. 6(1)(f) UK GDPR
Legitimate interest: user-friendly and functional provision of the website
Retention: end of session or manual deletion of browser cache

Prospect One sp. z o.o. (jsDelivr CDN)
Provider: Prospect One sp. z o.o., Poland

Processed data:
• IP address

Purpose: technical delivery of JavaScript and CSS files
Legal basis: Art. 6(1)(f) UK GDPR
Cookies: none
Third-country transfer: no (EU)
Retention: in accordance with jsDelivr policies / short-term log storage

Wordfence Security
Provider: Defiant, Inc., USA

Processed data:
• IP address
• Access times
• Requested URLs

Purpose: protection against unauthorized access
Legal basis: Art. 6(1)(f) UK GDPR
Cookies: technically required
Third-country transfer: USA
Retention: up to 30 days

Transfer mechanism: UK Addendum to the EU Standard Contractual Clauses and the UK Extension to the EU-US Data Privacy Framework (UK-US Data Bridge)

unpkg
Provider: Open-source project unpkg (created by Michael Jackson / @mjackson), technical infrastructure provided by Cloudflare, Inc., USA

Processed data:
• IP address
• Technical header data

Purpose: provision of JavaScript libraries
Legal basis: Art. 6(1)(f) UK GDPR
Legitimate interest: secure and efficient website provision
Retention: according to npm policies
Cookies: none
Third-country transfer: USA
Transfer mechanism: UK Addendum to the EU Standard Contractual Clauses and the UK Extension to the EU-US Data Privacy Framework (UK-US Data Bridge).

FUNCTIONAL SERVICES

YouTube (Embedded Videos)
Providers:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Recipient: Google LLC, USA.
Processed Data: IP address, device/browser info, usage data.
Legal Basis: Art. 6(1)(a) UK GDPR (Consent).
Content is blocked by default and only loaded after your explicit consent.
Transfer Mechanism: UK-US Data Bridge

Vimeo (Embedded Videos)
Providers:
Vimeo Inc., 555 West 18th Street, New York, NY 10011, USA
Recipient: Vimeo Inc., USA
Processed Data: IP address, device/browser info, usage data.
Legal Basis: Art. 6(1)(a) UK GDPR 
Content is blocked by default and only loaded after your explicit consent.
Transfer Mechanism: UK Addendum to SCCs and the UK-US Data Bridge.

WEB ANALYTICS AND MARKETING SERVICES

The analytics and marketing services listed below are used only after consent has been given pursuant to Art. 6(1)(a) UK GDPR. Consent can be withdrawn at any time via the cookie settings.

Google Tag Manager from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, is used for the technical management and triggering of website tags. Google Tag Manager itself processes technical data (such as the IP address) to enable the integration of additional services, but does not store any permanent identifiers or user profiles.

Google services without Google Consent Mode

We do not use Google Consent Mode. Google services (e.g. Google Analytics, Google Ads) are controlled exclusively via the cookie banner and are only loaded after explicit consent.

Before consent is given, no Google tags are loaded, no data is transferred, no cookies are set and no cookieless signals or statistical modelling take place.

The processing of personal data by Google services is based exclusively on your consent in accordance with
Art. 6(1)(a) UK GDPR.

Google Analytics
Provider: Google Ireland Limited, Dublin, Ireland
Recipient: Google LLC, USA

Processed data:
• Usage data
• Device information
• Truncated IP address

Purpose: analysis of user behaviour and website optimisation
Cookies: yes
Third-country transfer: USA
Transfer mechanism: UK Extension to the EU–US Data Privacy Framework
Retention: 14 months

Google Ads
Provider: Google Ireland Limited
Recipient: Google LLC, USA

Purpose: conversion tracking, marketing and remarketing
Legal basis: consent
Third-country transfer: USA
Transfer mechanism: UK Extension to the EU–US Data Privacy Framework

Leadinfo B.V.
Provider: Leadinfo B.V., Netherlands

Processed data:
• Truncated IP address
• Company-related visit data

Purpose: B2B analysis
Legal basis: Art. 6(1)(f) UK GDPR

Processing takes place without prior consent as no data enabling direct identification of natural persons is processed. Objection can be made by email to [email protected] or via an objection directly on the Leadinfo website.

Lead Forensics Ltd.

Provider: Lead Forensics Ltd., United Kingdom

Processed data:
• Truncated IP address
• Technical usage data

Purpose: B2B visitor analysis
Legal basis: Art. 6(1)(f) UK GDPR
Transfer mechanism: Not applicable (Domestic processing within the UK)

You can object to the processing at any time via the Privacy settings or by sending an email to [email protected]

Responsible party:
ABRAMS Industries GmbH & Co. KG
Hannoversche Str. 38–46, 49084 Osnabrück, Germany

Managing Director:
Dipl.-Wi.-Ing. Dr. Jürgen Abrams

Contact Data Protection Officer:
[email protected]

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Do you have any questions?

If you have any comments or questions regarding ABRAMS PREMIUM STEEL® products or this website, please do not hesitate to contact us.

Please feel free to call us at any time:

T: +44 121 368 0910

or send us an E-mail to:

[email protected]

If you have any comments or questions regarding ABRAMS PREMIUM STEEL® products or this website, please do not hesitate to contact us.

Please feel free to call us at any time:
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